Google
As We Continue On With Your Low Cost Mobile App,
What Are You Going To Say To Those App Club Members?
You have advertised your App Club and people have downloaded your App.for those unadvertised specials that only your App Club can get. They are patiently waiting for you to communicate with them … but what do you say?
Remember, text / push messages are read fast and are immediate, you can communicate upto-the-minute information and daily deals, or use for weekly tips and education, or upcoming news.
Studies show the average smartphone user checks their screen 150x/daily! Your icon will be right there. Subconsciously they will see it. It is your 24 hour business card. Use your alert page on your App as often as you like.
**The goal is to increase your bottom line by 30% with your current customer base and to expand and increase your base by another 30 to 50% with new customers.
What do YOUR customers want to know?
Here are some ideas ...
For restaurants / bars / bakeries / pizza shops / confectioneries / cafes
- Daily specials
- New menu items
- Special events
- Early bird deals
- Location
- Openings Hours / Wait times
- Holiday menus
- Discounts / Coupons
- Free appetizer or dessert with purchase of entrée
- Buy one, get one free
- Half-priced drinks or drink specials
- Discounts between the hours of ...rs
- Entertainment schedule
- Chef highlights
Examples: Target messages to reach your customers on your slow days of the week with discounts and specials, ie; “Two for Tuesday – Come in for buy one entrée get the 2nd half off”.
Even target messages to reach your customer at slow times of the day, ie; “All Pizzas ½ off between 2:00-4:00pm today”.
Ideas for service providers: painter / plumber / heating & cooling / barber / stylist / auto repair / landscaping / handyman / electricians:
- Seasonal specials
- Service packages
- Discounts
- Professional tips
- Hours
- Meet new team members / employees
- New customer offers
- Referral discounts
- Improvement ideas
- Guarantees
- Money saving suggestions
Examples: Sign up for our weekly text messages sent every Monday for our professional time saving tips & reminders. Every professional has knowledge they can share with their customers (that also shows their expertise and willingness to help their customers):
- Landscaping: “Water after sunset for best results”
- Painter: “Always prep & prime before applying paint”
- Auto repair: “Check your fluid levels every other week”
- AC/Heating: “Be sure to clean all filters every 2 months”
Seasonal specials:
- Barber/stylist: “Be ready for the holidays with a new style. Call to make your appt now”
- AC/Heating: “Get ready for fall with our 24-point furnace inspection for only $49”
- Handyman: “Our summer slow-down means quick service for you. Give us your honey-do list”
Discounts / Specials:
- Auto repair: “Get a free tire rotation with your next oil change”
- Barber/stylist: “Free hot shave with your next cut” or “Free trim with your next color”
- Landscaping: “Half off weed control service with our monthly lawn service”
- Electrician: “New ceiling fan installation service 25% off this month”
Ideas for professionals: doctors / dentists / chiropractors / lawyers / accountants / massage therapists / orthodontists / consultants / veterinarians:
- New services
- New hours
- Free consultations
- Introduce staff members
- Combination packages
- Announce awards or press coverage
- Referral offers
- Seasonal specials
- New customer discounts
- Weekly tips
Examples:
Sign up for our weekly text messages sent every Monday for our professional money saving tips & reminders. Every professional has knowledge they can share with their customers (that also shows their expertise and willingness to help their customers):
Free consultations:
Accountants: “We’ll review last year’s returns for free”
Consultants: “Free portfolio review with first appointment”
Lawyers: “Free consultation of your case”
Referral offers:
“Recommend our services and receive 20% off your next visit”
Combination packages:
Veterinarians: “Come in now for your pet’s yearly exam and grooming appointment”
Chiropractors: “25% off your massage when you book your adjustment”
Weekly tips (send a new tip each week):
Dentists: “Floss after brushing to save time”
Consultants: “Plan for your future by using our money saving calculator”
Accountants: “Input your receipts each week to save time later”
Massage therapists: “Drink plenty of water to avoid stiff muscles”
Ideas for stores: boutiques / health food stores / specialty / consignment / fabric / interior design
- New brands
- New products
- Clearance
- Rainy day specials
- New styles & trends
- Design ideas
- Unadvertised deals
- Unannounced sales
- Coupons & discounts
Examples:
New products:
Specialty: “Come in and see our new line of batik print clothing”
Health food: “Join us for the launch of our new infused chocolate health bars, free samples”
Boutique: “Check out our newest line of natural fiber & bamboo clothing line from GOGOGO”
Unannounced sales: Shoe store: “We’re overrun with shoelaces, Buy one pair get one free”
Interior Design: “Making room for our new fall line, store wide sales on all window coverings”
Home décor: “Decorate with decals, all on sale now for 25% off”
Garden center: “All perennials on sale this week”
Boutique: “Find your form fit tanks & tees for 30% off today only”
TEXTING/PUSH MESSAGE TIPS: Write out 12 short sentences to send at one time and have your messages ready to reach your customers for the next three months. (Be consistent!)
What tips do you share most often with your customers? Write them down and post one each week.
What information do you want your customers to know about you or your business? Send out a message and keep your customers informed.
Thank you for stopping by!
Micky Gramlin
What’s ahead?
I will post more on the App such as
QR Codes and how to market your App
And
Ideas on promoting the App
If you have a specific question
Please send me an email
***
For more information
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